top of page

Sowing the seeds of knowledge

Nurturing a greener,

more sustainable future.

Once upon a time, the Urban Growing Club sprouted from an idea born in the US. With 10,000 educational aeroponic towers flourishing across American schools, European educators sought a way to align with the United Nations' Sustainable Development Goals.

Back home, European educators were looking for ways to engage students in meaningful learning experiences, aligning with the United Nations Sustainable Development Goals (SDGs). These goals provided a roadmap for schools to inspire environmental sustainability and social responsibility.

The concept was simple yet brilliant: What if European schools could introduce Tower Gardens to teach eco-friendly farming, reduce waste, and support SDG 2 (Zero Hunger) and SDG 13 (Climate Action)? The Urban Growing Club was born, spreading across Europe. Tower Gardens popped up in classrooms, nurturing fresh produce and eco-conscious students, united by a passion for growth and sustainability.

Our team...

Meet the passionate individuals behind the Urban Growing Club. Our team is composed of educators, environmentalists, and experts in urban agriculture, all sharing a common commitment to sustainable growth and education.

Will Benson

The Veggie Visionary

The Creator

Pam Verwoolde

Netherlands Nurturing Ninja

Alex Douglas

The Greenhouse Gatekeeper

At the Urban Growing Club, we're passionate about cultivating a greener future through soilless growing in schools.  Our commitment to sustainability, education, and innovation drives our mission and values.

Our mission...

To empower schools and communities with the knowledge and tools to embrace soilless growing, fostering a sustainable, future-focused approach to agriculture and education.

Our values...

Sustainability: We're dedicated to sustainable practices that reduce our environmental footprint and promote eco-conscious living.
Education: We believe in the transformative power of knowledge, empowering students and communities to make informed choices.
Innovation: We embrace innovative solutions to drive progress in urban agriculture and education, preparing students for a dynamic future.

bottom of page